Seven Free SEO Tools You Should Be Using

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.

I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free.

Seven Free SEO Tools You Should Be Using

Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in the SEO world. The downside is that some of these free tools are junk.

I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they’re absolutely free.

1. Google Analytics

Google Analytics is to the online marketer like air is to the human being. You can’t live without it.

If you’re not yet using Google Analytics, I recommend that you begin doing so as soon as possible. There is no other data source that provides high quality and detailed information like Google Analytics. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.

2. Google Search Console

If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.

The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”

Some of GSC’s best insights come from just glancing at the dashboard. SEOs and marketers need to keep up with the dashboard on a regular basis.

3. Keyword Planner

Since the Keyword Tool has been replaced, Keyword Planner is the premier way of researching keywords.Keyword Planner is the place to start when you’re doing any keyword research.The Keyword Planner provides much of the functionality of the erstwhile Keyword Tool. The focus, however, is on Google Ads generation rather than simple organic keyword research.

4. MozBar

Knowledge is the name of the game with the MozBar. When you think about it, SEO has a lot to do with knowing the right stuff. The MozBar helps you discover the right stuff at a glance.

The MozBar button sits right up in your browser toolbar — the place where all the action is going on. Click on the MozBar, and you generate an instant report on the website you’re visiting.

5. SEOWorkers Analysis Tool

The Analysis Tool allows you to plug in a website URL — any website, even if it’s not yours — and generate a report. SEO Workers doesn’t provide anything new, but it does help to save a lot of time in analysis. Also, it provides background information on the data.

6. WooRank

At first glance, WooRank appears to be just another freemium website analyzer. Upon closer, inspection, however, it gives handy insights into some not-so-obvious stuff.WooRank first displays a “Top priorities section. Unfortunately, here’s one of the downsides of the tool. Somehow, it thinks that I have a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.

7. Neil Patel SEO Analyizer

I’m assuming you’re already aware of my free website analyzer. I think it’s worth mentioning, however, as a final free tool at your disposal.One feature that I’ve worked hard at is the competitive analysis. Part of the success of online marketing is knowing how your competitors are doing.