Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results. The best part? You can probably do everything yourself.
Spoiler alert, though: many of them include basics. During the years we have observed something rather shocking. Many clients that I’ve picked up had paid big time for search engine optimization services in the past. To my surprise, however, basic things like keywords in titles were missing.
1. Optimize Your Titles and Headings
As mentioned in the introduction, I was often surprised to see that although some of my clients had paid big money for SEO services in the past, basic optimization things like keyword research and title optimization were not performed.
These being said, make sure your pages are targeting the proper keywords. The title tag has the most weight in search engine optimization, so make sure your keyword is there. The closer the most important keyword is to the beginning, the better. After that, you need to add the proper keywords to your Headings as well. The H1 is the most important heading so it should be the first thing on a page. In many cases, it’s the same as the title, but it doesn’t necessarily have to be.
2. Prioritize Pages in Website Navigation
Navigation is the most important structure element on your entire website. Why? Well, because it’s the first thing linking to your ‘other’ pages and it’s usually at the very top of the page, giving those links a lot of weight.
You can see, for example, that pages optimized for some of our most important keywords are linked to right from the navigation menu. These links are found on every page on the website, making those pages look very important in Google’s eyes.
3. Add Breadcrumbs to Your Pages
Adding breadcrumbs can be very beneficial to your website, especially if it’s an eCommerce one. This is due to the fact that they create structure within your site.
Most, if not all online stores, link their products from their category pages. This means that the category pages send some equity to the product pages, making them stronger. Not a bad thing, overall.
However, I’m pretty sure though that you want your category pages to rank high, because those are the ones optimized for the keywords with the most search volume. With Breadcrumbs, you will consolidate the strength of your Category pages by linking to them with all your subcategories and related products.
If you’re using a CMS, things are pretty easy. Most templates already come with breadcrumbs, so make sure you check the template’s settings first. If not, you can search the web for “Your CMS Platform” + “breadcrumbs plugin/extension/module”. I’m sure there’s something out there for you.
On a custom platform you might not be able to do it yourself without coding knowledge. However, a programmer should be able to do it pretty quick, so it won’t be a big expense.
4. Implement Tracking on Your Site
Tracking is extremely important. If you don’t track your rankings and traffic, you can’t spot the issues with your website.
What pages do the users leave quickly? You know you can improve those first, especially if the search volume for them is high!
Also, if you don’t monitor your organic search traffic you can’t know if you’re making any progress and, worse, you won’t know if the search engines penalized you or your rankings have dropped.
You can use Google Search Console and Google Analytics to monitor your organic search traffic and issues with your pages. They’re fairly easy to install as long as you have access to your server. You might even be able to install them via a plugin for your CMS. I recommend using Google Tag Manager to implement all tracking codes. They will be easier to manage afterwards.
If you want to go to the next level, you can try things like HotJar, which creates a heatmap of where your users click most on a page. However, that’s a lot harder to understand and improve correctly, so an experienced person is required.